Behind The Loops: Primitive’s “WILDFIRE” Video w/ Trent McClung and Eric Iwakura

Primitive followed up their AM video, DAYDREAM, by dropping one more video before 2024 came to a close, this one is titled WILDFIRE.

This video had a slightly different feel than most other Primitive videos; the 4×3 HD look included. WILDFIRE follows a format that seems to continue to increase in popularity, a few riders from a brand film full parts, and the rest of the team is included in a montage or two. Personally, as a viewer, I’m a fan of this format. If you compare it to a brand taking years working on a full length, it gives us more videos to watch, and they’re at more digestible lengths.

Along with the video premiere came the pro surprise for Kyonosuke, which was more than deserved. As Skatefol.io proved, Kyo’s been incredibly productive and has already left his mark on skating with his talent and creativity. Congrats on the pro nod, Kyo!

I decided to pick my favorite clip from each full part in this video and then chatted with Trent McClung and Eric Iwakura to get some behind-the-scenes stories on what went into these clips. Watch below for some commentary over raw footage, and then read the interview in its entirety below that. Enjoy…

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Behind the Loops: Alan Hannon & Eric Iwakura

As I’m sure you’re well aware, Primitive’s latest video offering, DEFINE., released last Sunday, June 5th. I knew I’d love this video, based on the skaters involved, and equally as important; the filmers involved. 

In all of it’s glory

I first became aware of Alan Hannon’s work during The Push Project part he did with Miles Silvas. I enjoyed seeing how they worked together, and I’ve watched that part countless times since its 2017 release. Since then, my respect for Alan’s work has continued to grow from projects like Primitive’s Encore and Fourth Quarter videos. 

Over the past few years, I became familiar with Eric Iwakura’s work, and have become a fan of what he does. I think his VX footage looks amazing, which is on display in this Trent McClung part he worked on. But, Eric’s brilliance isn’t limited to a VX, he films great regardless of the camera, as Alan will touch on in the interview below…

I love what DEFINE. is, and am very stoked I was able to go behind the scenes of what went into this project, with both Alan and Eric, enjoy! – 

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What’s Loopin’ – Fourth Quarter

Monday, November 9th, 2020. This is when Primitive’s newest masterpiece was published. From the teaser last week, to the “Deadline” video a few days before the release, I was counting down the days. You would think that with “Encore” dropping less than one year ago, it would be impossible to release something of that caliber again so quickly, especially during a year where traveling was almost out of the question.

Well, they did it. They did what seemed impossible, about 11 months after their last full length, Primitive dropped another video, and it lived up to the expectations that they have created, and in many ways exceeded them.

Here it is, in all of its beauty
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